When an AI assistant searches the web before answering, it reads a handful of pages and builds its answer from them. If you're not on those pages, and you're not one of them, you're very unlikely to be in the answer.
That makes the source list the most useful thing tracking gives you. It turns "AI doesn't mention us" into "AI keeps reading these 15 pages, and we're on none of them". The second one you can do something about.
Open Sources
In the sidebar, under AI Visibility, click Sources. It adds up every page the engines cited across your tracked prompts.
Here's ieltsbandlift.com after the first week:
Three numbers at the top:
- 22 answers with sources (of 34). Not every answer cites anything. DeepSeek never searches the web, so it never has sources, and some answers simply don't list any.
- 64 different sites cited. That's the whole field we're competing in, for just five questions.
- 0 answers citing ieltsbandlift.com. Expected, after lesson 7.1.
Below that, Gaps lists the sites cited in answers that didn't name you, most-cited first. That's your to-do list.
Sort the list into three piles
Don't treat every source the same. We went down our list and put each one in a pile.
1. Pages you can't change. For us: ielts.idp.com (cited in 10 answers), takeielts.britishcouncil.org (8) and ielts.org (7). These are the organisations that run the exam. No amount of outreach gets a small app onto their pages. Note them and move on. They tell you what "authoritative" looks like for your topic, and that's all.
2. Pages you can pitch. This is the pile that matters. Look for list articles and comparisons:
- shakiledu.com, "Top 5 Best Websites for IELTS Preparation in 2025", cited by Gemini, Google AI Mode, Google AI Overviews and Perplexity
- ieltsbiz.com, "10 Best IELTS Preparation Apps in 2026"
- bestmytest.com and ieltsfreetests.com, free mock-test sites that also link out to tools
A "best X" list that four different engines read is worth more to us right now than any article we could write. Getting added to it puts us in front of the engines through a page they already trust. Note the year in that first title, too: a "2025" list in late 2026 is due an update, and the writer may well welcome a new tool to include.
3. Places you should answer yourself. quora.com ("What is the best app for IELTS?") and reddit.com both turned up. You can't get "added" to a thread, but you can answer it honestly, as yourself, saying you built the tool. Engines cite these discussions because they're real people comparing options.
Tip: The app stores showed up too (play.google.com, 4 answers). If you have an app, its store listing is a source. Make sure its description says plainly what it does, in the words people search with.
Pitch the right pages
Click Pitch these pages → above the Gaps table. It opens Backlinks. Under Outreach opportunities, find Pages AI cites without you and click Show pages. SEODojo lists the lists and comparisons the engines cited without you, finds who to write to on each, and drafts the email for you to send yourself. Nothing is sent automatically. Lesson 6.4 covers outreach in full.
Keep the pitch short and specific. A good one for us: "Your 2025 list of IELTS prep websites is one of the pages ChatGPT and Gemini use to answer 'best IELTS resources'. When you update it for 2026, IELTsBandLift might be worth a look: it scores all four skills against the band descriptors, and you can try it with two free scores." One sentence on why you're writing, one on what you are, one way to check it.
What we're doing next
Our plan for week one: from the 64 sites, pitch four (the two list articles and two mock-test sites) and answer one Quora thread. That's all. Lesson 7.5 shows what happens when the next runs come in.
Done when
- You've opened Sources after at least one full round of tracked prompts
- Every site in Gaps is in one of three piles: can't change, can pitch, answer yourself
- You've picked 3–5 pages to pitch and sent them to Outreach
- You've answered one public thread where your customers are comparing options