SEODojo
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SEODojo Academy · free

Learn SEO and AI search by doing it on a real site.

Most SEO courses explain the theory on a made-up example. This one doesn't. Every lesson is done on a real site, with its real numbers and screenshots from SEODojo. That includes the bad results, like 0 of 34 AI answers naming the site on day one, and what we did about them. Follow along on your own site as you read.

Start with lesson 1.1Open SEODojo (free)

The site we work on

ieltsbandlift.com, an AI IELTS coach that scores all four skills against the official band descriptors. It's our own site, which is why we can show everything. Here's where it started:

Google clicks in 60 days
8
Pages with no internal links
280 of 306
AI answers that name it
0 of 34

The course

38 lessons out so far, with more on the way. Start anywhere: each lesson stands on its own.

  1. Module 1

    How search works now

    How Google and AI assistants decide what to show, and setting up your site.

  2. Module 2

    Find what to write

    Keywords, what page one already covers, competitors' gaps and the questions people ask AI.

  3. Module 3

    Write content that ranks and gets cited

    Drafting against the pages that already rank, and making it worth quoting.

  4. Module 4

    Publish

    From an approved draft to a live post, by hand or on a schedule.

  5. Module 5

    Technical health for Google and AI crawlers

    Audits, crawls, internal links, robots.txt, llms.txt and the AI bots reading your site.

  6. Module 6

    Track and improve on Google

    Rankings, decay, cannibalization, backlinks and competitors over time.

  7. Module 7

    AI visibility

    Whether ChatGPT, Perplexity, Gemini, Claude, DeepSeek and Google's AI name you, and how to change it.

  8. Module 8

    Agencies and developers

    Client sites, teams, white-label reports, the API and the MCP server.

  9. Final project

    Your first 30 days

    Everything in the course as a day-by-day plan for your own site.